Growing Brand Equity

Paul FournierBlog, Company Culture, Customers & Clients

Welcome to a Tacticware Resource Group educational article. Our topic in this article is about Growing Brand Equity! This article is available for free download on Speaking Professionally At Tacticware, we discuss the most difficult subjects for today’s leaders. …

Rebuilding After Covid19

Rebuilding Your Business after Covid19

Paul FournierBlog, Company Culture, Paul Fournier Business Articles

Who would have thought such a global calamity could have occurred. Yet it’s here and the repercussions will continue for some time. Some industries have taken a severe beating like hotels, restaurants, airlines, and entertainment. Other businesses have been bruised …

Customer Relationships

Customer Relationships- Do We Know or Assume Our Customer Relationships?

Paul FournierCustomers & Clients, Paul Fournier Business Articles, Sales

Speaking Professionally We suggest that leadership, culture management, and strategy set the boundaries for growth. Cultural challenges and leadership have no Silver Bullet. Every customer transaction is impacted by the culture and leadership of the organization and its employees. The …

Customer Relevance

Customer Relevance: How Relevant is Your Business?

Paul FournierBlog, Customers & Clients, Paul Fournier Business Articles

Customer Relevance: How Relevant is Your Business to Customers? Introduction How relevant is your business to customers? Do customers see your organization as a leader in innovation, quality, and service? Is your company team really a team, always staffed with …

Company Culture Is Everything

Paul FournierBlog, Company Culture, Management, Sales

Company culture is everything; it’s the foundation of your business. But consider this, company culture is also the source of customer loyalty and purchase orders. Simply stated, cultural challenges often result in stagnation of revenue growth. And it’s just not …