Customer Relevance

Customer Relevance: How Relevant is Your Business?

Paul FournierBlog, Customers & Clients, Paul Fournier Business Articles

Customer Relevance: How Relevant is Your Business to Customers? Introduction How relevant is your business to customers? Do customers see your organization as a leader in innovation, quality, and service? Is your company team really a team, always staffed with …

Company Culture Is Everything

Paul FournierBlog, Company Culture, Management, Sales

Company culture is everything; it’s the foundation of your business. But consider this, company culture is also the source of customer loyalty and purchase orders. Simply stated, cultural challenges often result in stagnation of revenue growth. And it’s just not …